| Description | Overprint information, tour dates, reviews, letters to mailing list members advertising the dance. Correspondence with Newcastle Playhouse from Tiffany Evans, marketing coordinator. Includes a sample of film fliers and an advertisement to be published in 'The Crack', notes for a marketing meeting, as well as a marketing strategy and checklist. Correspondence with the Wycombe Swan regarding publicity and a cinema offer in conjunction with the dance. Includes a sample press release and leaflet, analysis of the 1997 Swan Dance Season customer records and interpretation of the figures. Details about 'No Fear', a dance project, the venue and schedule for performances. |